SEO Blog: Search Arena

Talking about Visual SEO Studio, SEO Software, Conversion Rate, SEM, Analytics, AdWords and more. Find passion behind a product!

Latest posts:

Case Study: How We Increased our Conversion Rate by +4653%

Case Study: How We Increased our Conversion Rate by +4653%

Wednesday, April 1, 2015

How neuromarketing techniques applied to Conversion Rate Optimization helped us from utter product failure to an overnight success. With a bad product! ... (continue reading...)

Visual SEO Studio 0.8.24/26, what's up

Visual SEO Studio 0.8.24/26, what's up

Wednesday, February 18, 2015

With a release every two weeks, the SEO tool is improving day by day toward the goal of being the best SEO Audit tool on the market for your desktop. ... (continue reading...)

Visual SEO Studio 0.8.22 'iOnic' is here

Visual SEO Studio 0.8.22 'iOnic' is here

Monday, December 1, 2014

Increased attention to case-sensitivity SEO issues, full support to X-Robots-Tag header and bot-specific directives... discover what's new! ... (continue reading...)

Visual SEO Studio 0.8.20 'Piri Reis'

Visual SEO Studio 0.8.20 'Piri Reis'

Monday, September 22, 2014

Code named 'Piri Reis', the new version of the SEO Tool can crawl and validate XML Sitemaps. ... (continue reading...)

The robots.txt File, Twenty Years Later

The robots.txt File, Twenty Years Later

Saturday, July 5, 2014

After two decades, the Robots Exclusion Protocol still lacks a formal standardization. Predictions, proposals, and little known facts about robotx.txt ... (continue reading...)

Visual SEO Studio 0.8.18 has arrived

Visual SEO Studio 0.8.18 has arrived

Wednesday, June 25, 2014

A new version of the SEO Tool has been published. New crawl options, screenshots taker revamped, and more to discover. ... (continue reading...)

Stop calling it "Over-Optimization"

Stop calling it "Over-Optimization"

Monday, June 23, 2014

Where the author debates over the semantic of one of his SEO pet peeves: how can something be called "optimization" if does all but optimize? ... (continue reading...)

Latest: Google to drop Organic Search!

Latest: Google to drop Organic Search!

Tuesday, April 1, 2014

Breaking News: the Mountain View search giant has announced the intention to drop organic results from its SERP within a month. All details here! ... (continue reading...)

When a competitor Steals Your Ideas

When a competitor Steals Your Ideas

Monday, March 24, 2014

Screaming Frog shamelessly copied Visual SEO Studio's innovating features. Here is the whole story. Readers are warned: it stinks. ... (continue reading...)

Visual SEO Studio 0.8.14 'Teukros'

Visual SEO Studio 0.8.14 'Teukros'

Monday, March 17, 2014

Code-named "Teukros", the new version of the SEO Site Auditing Tool can Crawl Ajax-based sites (unique!), and... "mówi po polsku"! It speaks Polish! ... (continue reading...)

Visual SEO Studio 0.8.13 'Baba Yaga'

Visual SEO Studio 0.8.13 'Baba Yaga'

Sunday, February 16, 2014

Code-named "Баба Яга" ("Baba Yaga"), the new version of the SEO Site Auditing software is out, and... "говорит по-русски"! It speaks Russian! ... (continue reading...)

Visual SEO Studio 0.8.12 'Bot Swarm'

Visual SEO Studio 0.8.12 'Bot Swarm'

Tuesday, January 14, 2014

A new feature to ease common SEO agency tasks, a more performant crawl engine, improved usability. This is the new version of the SEO Audit Tool. ... (continue reading...)

Sitemap Generators, all about them

Sitemap Generators, all about them

Sunday, December 15, 2013

An overview of what to check when choosing a sitemap generator, and Visual SEO Studio's XML Sitemap Generator features and design choices. ... (continue reading...)

Visual SEO Studio 0.8.10 kills pains!

Visual SEO Studio 0.8.10 kills pains!

Tuesday, October 29, 2013

The new version of the SEO Audit software - code-named "Painkiller" - is out! Addresses the major pain points and... "Visual SEO Studio habla Español"! ... (continue reading...)

Happy birthday Visual SEO Studio!

Happy birthday Visual SEO Studio!

Sunday, September 29, 2013

One year ago I published to first public beta of the SEO audit tool. The product is enjoying increasing popularity, and has a pretty large user base. ... (continue reading...)

Visual SEO Studio 0.8.9 has German UI

Visual SEO Studio 0.8.9 has German UI

Sunday, September 15, 2013

Code-named "Pausenbrot", the new release of the SEO Audit Tool targets German-speaking Pros. Dear Users, "Visual SEO Studio spricht Deutsch!" ... (continue reading...)

Visual SEO Studio 0.8.8 multi language

Visual SEO Studio 0.8.8 multi language

Thursday, August 1, 2013

Not having a productivity tool in your own language is a barrier for many professionals. Today I'm glad to say: "Visual SEO Studio parla Italiano!" ... (continue reading...)

In memory of Ilya Segalovich

In memory of Ilya Segalovich

Thursday, July 25, 2013

Not many people in Western Countries recognized his name, yet he was an astounding person. Search, Russia, the World lost a Great Man. ... (continue reading...)

Unicode URLs & Tools, State of the Art

Unicode URLs & Tools, State of the Art

Thursday, July 18, 2013

URLs are for humans too, but what's the State of The Art in Search Tools support for Unicode paths and International Domain Names? ... (continue reading...)

Talking about Visual SEO Studio 0.8.7

Talking about Visual SEO Studio 0.8.7

Monday, June 17, 2013

Troubleshoot Analytics accounts with no effort; inspect your crawl data with a powerful query engine you can customize with a few clicks... this is 0.8.7! ... (continue reading...)

A Link Bait Idea I Give To You For Free

A Link Bait Idea I Give To You For Free

Wednesday, May 15, 2013

Here for you, a Link Bait idea to earn a natural, diversified link profile. Penguin-proof and fun. You bring the niche and your creativity. ... (continue reading...)

Talking about Visual SEO Studio 0.8.6

Talking about Visual SEO Studio 0.8.6

Wednesday, May 1, 2013

Another important milestone towards full support of International SEO. Usability and performance improvements bring an extra value. Here is 0.8.6 ... (continue reading...)

Talking about Visual SEO Studio 0.8.5

Talking about Visual SEO Studio 0.8.5

Wednesday, April 10, 2013

The new 0.8.5 is a huge step toward an international audience of non western countries. Usability and stability improved. Let's review the changes. ... (continue reading...)

Google internals leaked. Exclusive!

Google internals leaked. Exclusive!

Monday, April 1, 2013

A Google undocumented internal revealed. An until now unknown meta tag, probably used for internal testing, can be exploited to game SERP ranking ... (continue reading...)

Talking about Visual SEO Studio 0.8.4

Talking about Visual SEO Studio 0.8.4

Saturday, March 9, 2013

Let's discover the new 0.8.4 version of Visual SEO Studio, what's behind the scenes, and review it together with a critical eye ... (continue reading...)

On Authorship and Company Blogs

On Authorship and Company Blogs

Tuesday, February 19, 2013

Google Authorship is hot topic, many experiment with it and the supposed boost it can give to CTR. Yet it might not be best for your company strategy ... (continue reading...)

Four months of Visual SEO Studio

Four months of Visual SEO Studio

Tuesday, February 5, 2013

The SEO Audit Software is gaining traction even if in Beta stage, let's recap these first four months with Visual SEO Studio ... (continue reading...)

My 30 days with DuckDuckGo

My 30 days with DuckDuckGo

Sunday, January 27, 2013

The search engine DuckDuckGo gained a lot of press coverage, and everybody seem to like it, but did they ever use it? I did ... (continue reading...)

SEO Quiz: Find the Call to Action

SEO Quiz: Find the Call to Action

Saturday, December 15, 2012

There are times you find a web page and really have no clue what you are supposed to do with it... sometimes this happens on purpose. ... (continue reading...)

How SEOs are like Financial Advisors

How SEOs are like Financial Advisors

Saturday, November 24, 2012

SEO consultants operate within a system they do not control, yet have to strive conquering customers' trust. Sounds familiar? Read on! ... (continue reading...)

Plz Technorati change claim method!

Plz Technorati change claim method!

Monday, November 5, 2012

Dear Technorati, my claim token is HNNDKD2ERVDA, but do you really think my readership could ever care? ... (continue reading...)

How a link drove That important Visitor

How a link drove That important Visitor

Monday, November 5, 2012

I couldn't know for sure when I dropped the link, yet the crafted title worked and the Visitor I cared for landed on my page. Here is the story... ... (continue reading...)

Why this blog has not commenting, yet

Why this blog has not commenting, yet

Sunday, November 4, 2012

My apologies for not having a commenting system in place yet. I've been asked several times and own an explanation to my readership. Here it is. ... (continue reading...)

On-site SEO issues of Inbound.org

On-site SEO issues of Inbound.org

Friday, November 2, 2012

Does a bookmarking web site need on-site SEO? If you think so, than read what they are doing wrong, why, and how to correct it. ... (continue reading...)

The Silliest Error Message on the Web

The Silliest Error Message on the Web

Tuesday, October 23, 2012

When the basics of UI Design, Robust Programming, Web Usability and Conversion Rate Optimization are disregarded with a single sentence. ... (continue reading...)

IE9, script debugger, and undefined $s

IE9, script debugger, and undefined $s

Tuesday, October 16, 2012

IE9 seems to have some issues with asynch scripts and script debugger. Normally annoying, can produce funny messages given the right context. ... (continue reading...)

Yandex.Browser, from Russia with love

Yandex.Browser, from Russia with love

Monday, October 1, 2012

A new browser appeared today, released by Russian search engine giant Yandex. Was a new browser needed? May be it could serve well Yandex. ... (continue reading...)

Visual SEO Studio Free Beta available!

Visual SEO Studio Free Beta available!

Sunday, September 30, 2012

The first Beta version of Visual SEO Studio is now available for download. Check it out for Free! ... (continue reading...)

Come September: Beta release date

Come September: Beta release date

Monday, August 20, 2012

A few words about the release date of the upcoming Beta version of Visual SEO Studio, the free desktop SEO tool ... (continue reading...)

Beware of IE6, if you trade with China

Beware of IE6, if you trade with China

Sunday, August 5, 2012

A story of pirates, ventures, web technology, and new buccaneers in China ... (continue reading...)

Keyword Position on GWT & the SERP

Keyword Position on GWT & the SERP

Saturday, July 28, 2012

Make keyword ranking position reported by Google Webmasters Tool match what you, and your customers, see on your local search engine result page. ... (continue reading...)

What TinEye should do to survive

What TinEye should do to survive

Thursday, July 19, 2012

After Google Images invaded its niche, reverse image search engine TinEye could fight back solving a common problem the other search engine did not address. A free unsolicited business advice. ... (continue reading...)

Funny Ryanair Ad depicts Berlusconi

Funny Ryanair Ad depicts Berlusconi

Monday, July 16, 2012

A marketing joke by the Irish airline invites Silvio Berlusconi to go on holiday with Ryanair instead of returning to active politics ... (continue reading...)

Decline and Fall of the Google Empire

Decline and Fall of the Google Empire

Thursday, July 12, 2012

At the beginning of the Third Millennium the Google Empire dominated the world of text, video, map and image searches, and prospered with the monopoly of search advertising ... (continue reading...)

Why the IE7 tax is just a Link Bait

Why the IE7 tax is just a Link Bait

Thursday, July 5, 2012

...and you shouldn't ignore IE7 if you don't want to hurt your business. ... (continue reading...)

How to track Keyword Ranking with GA

How to track Keyword Ranking with GA

Sunday, July 1, 2012

Learn how to track keyword ranking with Google Analytics, and no hacks: Use data officially provided by Google! ... (continue reading...)

A new guy is coming to SEO Town

A new guy is coming to SEO Town

Tuesday, June 19, 2012

A new free SEO software is coming soon: Visual SEO Studio. Along with the SEO software, a new SEO blog is born. Enjoy them. ... (continue reading...)