Visual SEO Studio 1.2 parle Français French user interface added
A brand new graphics
Google Tag Manager detection
Improved User Experience
Conclusions, and what’s next

 

French user interface added

Published last week, with version 1.2 of the popular SEO Audit tool we wished to make a surprise for the numerous French speaking users:
now “Visual SEO Studio parle Français!

Visual SEO Studio with the French UI
Visual SEO Studio with the French UI

A quality French translation is something we wanted to offer since ages to the French SEO community. After long search for the right partner, we have been lucky to find NeeKnuS, a talented SEO from France with the right skills and motivation we needed. Merçi NeeKnuS!

A brand new graphics

First thing you’ll notice, a brand new graphics, consistent to what already appeared on the product web site. Did I mention we really love the new logo?

Samples of Visual SEO Studio new graphics
Samples of Visual SEO Studio new graphics

It was high time to renovate the look and feel!

Google Tag Manager detection

Visual SEO Studio users were accustomed to make do and detect GTM with a Custom Filter, now they can find the information ready in GA Suggestions

Two new report tabs have been added to GA Suggestion:

  • pages with both GA and GTM codes
  • pages with neither GA nor GTM codes

GA Suggestions with the two new reports dedicated to GTM
GA Suggestions with the two new reports dedicated to GTM

The tool cannot (yet) parse and execute scripts, so it cannot know whether Analytics scripts were already configured within Google Tag Manager. Finding them both is so something to double check, lest the old GA tracking script were left by mistake screwing your analytics data.

The other case is definitively worth a serious look. Assuming GA is the Analytics tool to look for, and GTM is the tag management system of reference (both things might not be true), the two being missing should be considered an error.

Improved User Experience

We listen to our users, and want to ease their daily tasks.
A powerful feature of Visual SEO Studio is Custom Filters, an SEO oriented query engine. On a regular basis, we pump more power to it: new properties to inspect. Soon the combo box used to select the property to query became overcrowded. Users had difficulties finding the desired one.
The solution we found was grouping the properties by category:

Custom Filters: properties grouped by category
Custom Filters: properties grouped by category

Now the control makes looking up for the wanted property straightforward, and could fit more of them without impairing user experience.

There are several other improvements in usability and user experience. For example, we understood the User Interface to upgrade to the Professional Edition was not clear enough. People were invoking commands just to see where they were leading to, because the UI didn’t suggest it. We reviewed wordings, added explanatory windows, added shortcuts. While we aren’t sure we got the best result, and still are gathering feedbacks, we know we are in a better state than before.

Conclusions, and what’s next

The current version mostly targets French-speaking users, it also has improvements - and fixes - to benefit the whole user base.
This is just a selection of the changes in “Eiffel”; for a full – boring – list, read the Release Notes.

There is a huge list of new features queuing to come next, so stay tuned.

Now, if French is your first language, or your preferred language among the seven offered…
please switch the UI language to “Français”, and let us know how you do feel about it!

UPDATE June 23, 2016:
Visual SEO Studio will be the Web Marketing Festival in Rimini, 8-9 July 2016. Federico will lecture on Crawl Budget Optimization, and the rest of the team will be at the sponsor's stand and attend the tracks. It will be a great opportunity to for a chat. If you attend the event, you can purchase the entrance ticket with a special discount coupon wmf16spons valid until June 30.


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