SEO Blog: Search Arena

Parlando di Visual SEO Studio, strumenti SEO, Conversion Rate, SEM, Analytics, AdWords e oltre. Scopri la passione dietro a un prodotto!

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Visual SEO 1.5.1 e SEO Internazionale

Visual SEO 1.5.1 e SEO Internazionale

lunedì 9 gennaio 2017

La nuova versione dell'analizzatore SEO incrementa ulteriormente il supporto all'audit SEO Internazionale. Rilevamento lingua, elaborazione header HTTP hreflang, e oltre! ... (continue reading...)

Visual SEO 1.5 ha la "Analisi hreflang"

Visual SEO 1.5 ha la "Analisi hreflang"

lunedì 5 dicembre 2016

Il più completo e potente strumento di "analisi hreflang", Visual SEO Studio 1.5 ti permette di ispezionare problemi di hreflang su tutte le pagine del sito. Chi fa SEO Internazionale ne aveva proprio bisogno! ... (continue reading...)

Visual SEO Studio 1.4 è 'The Miner'

Visual SEO Studio 1.4 è 'The Miner'

mercoledì 19 ottobre 2016

La versione 1.4 si arricchisce con "Estrazione Dati", un nuovo importante strumento per l'audit dei contenuti. Passa al settaccio le pagine, estrai i dati ed esportali! ... (continue reading...)

Visual SEO Studio 1.3: Leggibilità Testi

Visual SEO Studio 1.3: Leggibilità Testi

martedì 20 settembre 2016

Analisi Leggibilità è la nuova feature dedicata all'Audit dei Contenuti. Nessun altro tool SEO la offre così estesa. Immediata e potente, va ben oltre il conteggio parole! ... (continue reading...)

Leggibilità e Motori di Ricerca

Leggibilità e Motori di Ricerca

martedì 20 settembre 2016

Se la facilità di lettura abbia influenza sui motori di ricerca e in che misura è argomento di discussione da lungo tempo; qui dettagliamo fatti accertati e esprimiamo un'opinione. ... (continue reading...)

BrightonSEO Sept 2016 speeches list

(EN) BrightonSEO Sept 2016 speeches list

martedì 30 agosto 2016

Need to plan what to see at Brighton SEO conference? All sessions listed in an easy to consult spreadsheet, with all the speakers contacts and their speeches descriptions. ... (continue reading...)

Il nostro Web Marketing Festival 2016

Il nostro Web Marketing Festival 2016

lunedì 18 luglio 2016

Il Team di Visual SEO riporta le proprie esperienze al più grande evento marketing in Italia: il Web Marketing Festival, Rimini, 8-9 Luglio 2016 ... (continue reading...)

Cosa vedere al WMF 2016 di Rimini

Cosa vedere al WMF 2016 di Rimini

martedì 5 luglio 2016

Con 26 sale tematiche e 160 relatori, il Web Marketing Festival impone scelte dolorose su quali sessioni sacrificare per assistere ad altre. Ecco un ipotetico percorso tematico. ... (continue reading...)

About Visual SEO Studio 1.2.1

(EN) About Visual SEO Studio 1.2.1

giovedì 30 giugno 2016

This version of the SEO tool, code-named “Peirasmos”, along with the free Community Edition introduces a 30-day free Trial of the Professional Edition. And new features too! ... (continue reading...)

Visual SEO Studio 1.2.0 parle Français!

(EN) Visual SEO Studio 1.2.0 parle Français!

sabato 11 giugno 2016

Code named “Eiffel”, the new version of the SEO analysis tool targets French-speaking SEO Professionals. Yes, now you have a “Logiciel de Référencement en Français”. ... (continue reading...)

The Professional Edition is out

(EN) The Professional Edition is out

domenica 1 maggio 2016

After releasing version 1.0 nearly three months ago, it's now time for the Professional Edition of Visual SEO Studio getting out of the Beta stage. ... (continue reading...)

Visual SEO Studio 1.0 is here!

(EN) Visual SEO Studio 1.0 is here!

martedì 2 febbraio 2016

After 3 ½ years of public Beta, thousands of professional users worldwide, higher feature coverage and stability, it's time for the website SEO analyzer to raise the bar ... (continue reading...)

About Visual SEO Studio 0.9.6 'winter'

(EN) About Visual SEO Studio 0.9.6 'winter'

martedì 24 novembre 2015

Introducing the new release of the SEO spider tool: usability improvements to make your daily SEO auditing work flow smoother. ... (continue reading...)

Visual SEO Studio 0.9.5 'Harvester'

(EN) Visual SEO Studio 0.9.5 'Harvester'

lunedì 2 novembre 2015

URL or soul, URL or soul, Give me URLs good to crawl. Off-site analysis made easy: with Visual SEO Studio 'Harvester' performing a backlink audit is now straightforward. ... (continue reading...)

Visual SEO Studio 0.9.3 'IcePatrol'

(EN) Visual SEO Studio 0.9.3 'IcePatrol'

domenica 4 ottobre 2015

ASP.NET ViewState can be the hidden part of an iceberg, seriously impairing your site SEO and speed performances. Now you have a SEO tool to audit it site-wide! ... (continue reading...)

Visual SEO Studio 0.9.2 'Clouseau'

(EN) Visual SEO Studio 0.9.2 'Clouseau'

martedì 15 settembre 2015

HTML validation, HTML elements in DOM, blocking robots.txt directives... the new version of the site analysis tool, code-named 'Clouseau', lets you inspect them all! ... (continue reading...)

Visual SEO Studio 0.9.1 'Zêna' is out!

(EN) Visual SEO Studio 0.9.1 'Zêna' is out!

lunedì 7 settembre 2015

Crawling across the HTTP/HTTPS site versions, finding elements in source code with a click, and other user experience enhancements; meet the new version of the SEO tool! ... (continue reading...)

Visual SEO Studio 0.9.0 'Sasquatch'!

(EN) Visual SEO Studio 0.9.0 'Sasquatch'!

sabato 29 agosto 2015

A new engine, 64 bits support, data migration, and a promising future. What's up with the latest three releases of the SEO tool. ... (continue reading...)

Case Study: How We Increased our Conversion Rate by +4653%

(EN) Case Study: How We Increased our Conversion Rate by +4653%

mercoledì 1 aprile 2015

How neuromarketing techniques applied to Conversion Rate Optimization helped us from utter product failure to an overnight success. With a bad product! ... (continue reading...)

Visual SEO Studio 0.8.24/26, what's up

(EN) Visual SEO Studio 0.8.24/26, what's up

mercoledì 18 febbraio 2015

With a release every two weeks, the SEO tool is improving day by day toward the goal of being the best SEO Audit tool on the market for your desktop. ... (continue reading...)

Visual SEO Studio 0.8.22 'iOnic' is here

(EN) Visual SEO Studio 0.8.22 'iOnic' is here

lunedì 1 dicembre 2014

Increased attention to case-sensitivity SEO issues, full support to X-Robots-Tag header and bot-specific directives... discover what's new! ... (continue reading...)

Visual SEO Studio 0.8.20 'Piri Reis'

(EN) Visual SEO Studio 0.8.20 'Piri Reis'

lunedì 22 settembre 2014

Code named 'Piri Reis', the new version of the SEO Tool can crawl and validate XML Sitemaps. ... (continue reading...)

The robots.txt File, Twenty Years Later

(EN) The robots.txt File, Twenty Years Later

sabato 5 luglio 2014

After two decades, the Robots Exclusion Protocol still lacks a formal standardization. Predictions, proposals, and little known facts about robotx.txt ... (continue reading...)

Visual SEO Studio 0.8.18 has arrived

(EN) Visual SEO Studio 0.8.18 has arrived

mercoledì 25 giugno 2014

A new version of the SEO Tool has been published. New crawl options, screenshots taker revamped, and more to discover. ... (continue reading...)

Stop calling it "Over-Optimization"

(EN) Stop calling it "Over-Optimization"

lunedì 23 giugno 2014

Where the author debates over the semantic of one of his SEO pet peeves: how can something be called "optimization" if does all but optimize? ... (continue reading...)

Latest: Google to drop Organic Search!

(EN) Latest: Google to drop Organic Search!

martedì 1 aprile 2014

Breaking News: the Mountain View search giant has announced the intention to drop organic results from its SERP within a month. All details here! ... (continue reading...)

When a competitor Steals Your Ideas

(EN) When a competitor Steals Your Ideas

lunedì 24 marzo 2014

Screaming Frog shamelessly copied Visual SEO Studio's innovating features. Here is the whole story. Readers are warned: it stinks. ... (continue reading...)

Visual SEO Studio 0.8.14 'Teukros'

(EN) Visual SEO Studio 0.8.14 'Teukros'

lunedì 17 marzo 2014

Code-named "Teukros", the new version of the SEO Site Auditing Tool can Crawl Ajax-based sites (unique!), and... "mówi po polsku"! It speaks Polish! ... (continue reading...)

Visual SEO Studio 0.8.13 'Baba Yaga'

(EN) Visual SEO Studio 0.8.13 'Baba Yaga'

domenica 16 febbraio 2014

Code-named "Баба Яга" ("Baba Yaga"), the new version of the SEO Site Auditing software is out, and... "говорит по-русски"! It speaks Russian! ... (continue reading...)

Visual SEO Studio 0.8.12 'Bot Swarm'

(EN) Visual SEO Studio 0.8.12 'Bot Swarm'

martedì 14 gennaio 2014

A new feature to ease common SEO agency tasks, a more performant crawl engine, improved usability. This is the new version of the SEO Audit Tool. ... (continue reading...)

Sitemap Generators, all about them

(EN) Sitemap Generators, all about them

domenica 15 dicembre 2013

An overview of what to check when choosing a sitemap generator, and Visual SEO Studio's XML Sitemap Generator features and design choices. ... (continue reading...)

Visual SEO Studio 0.8.10 kills pains!

(EN) Visual SEO Studio 0.8.10 kills pains!

martedì 29 ottobre 2013

The new version of the SEO Audit software - code-named "Painkiller" - is out! Addresses the major pain points and... "Visual SEO Studio habla Español"! ... (continue reading...)

Happy birthday Visual SEO Studio!

(EN) Happy birthday Visual SEO Studio!

domenica 29 settembre 2013

One year ago I published to first public beta of the SEO audit tool. The product is enjoying increasing popularity, and has a pretty large user base. ... (continue reading...)

Visual SEO Studio 0.8.9 has German UI

(EN) Visual SEO Studio 0.8.9 has German UI

domenica 15 settembre 2013

Code-named "Pausenbrot", the new release of the SEO Audit Tool targets German-speaking Pros. Dear Users, "Visual SEO Studio spricht Deutsch!" ... (continue reading...)

Visual SEO Studio 0.8.8 multi language

(EN) Visual SEO Studio 0.8.8 multi language

giovedì 1 agosto 2013

Not having a productivity tool in your own language is a barrier for many professionals. Today I'm glad to say: "Visual SEO Studio parla Italiano!" ... (continue reading...)

In memory of Ilya Segalovich

(EN) In memory of Ilya Segalovich

giovedì 25 luglio 2013

Not many people in Western Countries recognized his name, yet he was an astounding person. Search, Russia, the World lost a Great Man. ... (continue reading...)

Unicode URLs & Tools, State of the Art

(EN) Unicode URLs & Tools, State of the Art

giovedì 18 luglio 2013

URLs are for humans too, but what's the State of The Art in Search Tools support for Unicode paths and International Domain Names? ... (continue reading...)

Talking about Visual SEO Studio 0.8.7

(EN) Talking about Visual SEO Studio 0.8.7

lunedì 17 giugno 2013

Troubleshoot Analytics accounts with no effort; inspect your crawl data with a powerful query engine you can customize with a few clicks... this is 0.8.7! ... (continue reading...)

A Link Bait Idea I Give To You For Free

(EN) A Link Bait Idea I Give To You For Free

mercoledì 15 maggio 2013

Here for you, a Link Bait idea to earn a natural, diversified link profile. Penguin-proof and fun. You bring the niche and your creativity. ... (continue reading...)

Talking about Visual SEO Studio 0.8.6

(EN) Talking about Visual SEO Studio 0.8.6

mercoledì 1 maggio 2013

Another important milestone towards full support of International SEO. Usability and performance improvements bring an extra value. Here is 0.8.6 ... (continue reading...)

Talking about Visual SEO Studio 0.8.5

(EN) Talking about Visual SEO Studio 0.8.5

mercoledì 10 aprile 2013

The new 0.8.5 is a huge step toward an international audience of non western countries. Usability and stability improved. Let's review the changes. ... (continue reading...)

Google internals leaked. Exclusive!

(EN) Google internals leaked. Exclusive!

lunedì 1 aprile 2013

A Google undocumented internal revealed. An until now unknown meta tag, probably used for internal testing, can be exploited to game SERP ranking ... (continue reading...)

Talking about Visual SEO Studio 0.8.4

(EN) Talking about Visual SEO Studio 0.8.4

sabato 9 marzo 2013

Let's discover the new 0.8.4 version of Visual SEO Studio, what's behind the scenes, and review it together with a critical eye ... (continue reading...)

On Authorship and Company Blogs

(EN) On Authorship and Company Blogs

martedì 19 febbraio 2013

Google Authorship is hot topic, many experiment with it and the supposed boost it can give to CTR. Yet it might not be best for your company strategy ... (continue reading...)

Four months of Visual SEO Studio

(EN) Four months of Visual SEO Studio

martedì 5 febbraio 2013

The SEO Audit Software is gaining traction even if in Beta stage, let's recap these first four months with Visual SEO Studio ... (continue reading...)

My 30 days with DuckDuckGo

(EN) My 30 days with DuckDuckGo

domenica 27 gennaio 2013

The search engine DuckDuckGo gained a lot of press coverage, and everybody seem to like it, but did they ever use it? I did ... (continue reading...)

SEO Quiz: Find the Call to Action

(EN) SEO Quiz: Find the Call to Action

sabato 15 dicembre 2012

There are times you find a web page and really have no clue what you are supposed to do with it... sometimes this happens on purpose. ... (continue reading...)

How SEOs are like Financial Advisors

(EN) How SEOs are like Financial Advisors

sabato 24 novembre 2012

SEO consultants operate within a system they do not control, yet have to strive conquering customers' trust. Sounds familiar? Read on! ... (continue reading...)

Plz Technorati change claim method!

(EN) Plz Technorati change claim method!

lunedì 5 novembre 2012

Dear Technorati, my claim token is HNNDKD2ERVDA, but do you really think my readership could ever care? ... (continue reading...)

How a link drove That important Visitor

(EN) How a link drove That important Visitor

lunedì 5 novembre 2012

I couldn't know for sure when I dropped the link, yet the crafted title worked and the Visitor I cared for landed on my page. Here is the story... ... (continue reading...)

Why this blog has not commenting, yet

(EN) Why this blog has not commenting, yet

domenica 4 novembre 2012

My apologies for not having a commenting system in place yet. I've been asked several times and own an explanation to my readership. Here it is. ... (continue reading...)

On-site SEO issues of Inbound.org

(EN) On-site SEO issues of Inbound.org

venerdì 2 novembre 2012

Does a bookmarking web site need on-site SEO? If you think so, than read what they are doing wrong, why, and how to correct it. ... (continue reading...)

The Silliest Error Message on the Web

(EN) The Silliest Error Message on the Web

martedì 23 ottobre 2012

When the basics of UI Design, Robust Programming, Web Usability and Conversion Rate Optimization are disregarded with a single sentence. ... (continue reading...)

IE9, script debugger, and undefined $s

(EN) IE9, script debugger, and undefined $s

martedì 16 ottobre 2012

IE9 seems to have some issues with asynch scripts and script debugger. Normally annoying, can produce funny messages given the right context. ... (continue reading...)

Yandex.Browser, from Russia with love

(EN) Yandex.Browser, from Russia with love

lunedì 1 ottobre 2012

A new browser appeared today, released by Russian search engine giant Yandex. Was a new browser needed? May be it could serve well Yandex. ... (continue reading...)

Visual SEO Studio Free Beta available!

(EN) Visual SEO Studio Free Beta available!

domenica 30 settembre 2012

The first Beta version of Visual SEO Studio is now available for download. Check it out for Free! ... (continue reading...)

Come September: Beta release date

(EN) Come September: Beta release date

lunedì 20 agosto 2012

A few words about the release date of the upcoming Beta version of Visual SEO Studio, the free desktop SEO tool ... (continue reading...)

Beware of IE6, if you trade with China

(EN) Beware of IE6, if you trade with China

domenica 5 agosto 2012

A story of pirates, ventures, web technology, and new buccaneers in China ... (continue reading...)

Keyword Position on GWT & the SERP

(EN) Keyword Position on GWT & the SERP

sabato 28 luglio 2012

Make keyword ranking position reported by Google Webmasters Tool match what you, and your customers, see on your local search engine result page. ... (continue reading...)

What TinEye should do to survive

(EN) What TinEye should do to survive

giovedì 19 luglio 2012

After Google Images invaded its niche, reverse image search engine TinEye could fight back solving a common problem the other search engine did not address. A free unsolicited business advice. ... (continue reading...)

Funny Ryanair Ad depicts Berlusconi

(EN) Funny Ryanair Ad depicts Berlusconi

lunedì 16 luglio 2012

A marketing joke by the Irish airline invites Silvio Berlusconi to go on holiday with Ryanair instead of returning to active politics ... (continue reading...)

Decline and Fall of the Google Empire

(EN) Decline and Fall of the Google Empire

giovedì 12 luglio 2012

At the beginning of the Third Millennium the Google Empire dominated the world of text, video, map and image searches, and prospered with the monopoly of search advertising ... (continue reading...)

Why the IE7 tax is just a Link Bait

(EN) Why the IE7 tax is just a Link Bait

giovedì 5 luglio 2012

...and you shouldn't ignore IE7 if you don't want to hurt your business. ... (continue reading...)

How to track Keyword Ranking with GA

(EN) How to track Keyword Ranking with GA

domenica 1 luglio 2012

Learn how to track keyword ranking with Google Analytics, and no hacks: Use data officially provided by Google! ... (continue reading...)

A new guy is coming to SEO Town

(EN) A new guy is coming to SEO Town

martedì 19 giugno 2012

A new free SEO software is coming soon: Visual SEO Studio. Along with the SEO software, a new SEO blog is born. Enjoy them. ... (continue reading...)

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