I came across a funny marketing campaign on Ryanair Italian web site:
The comics depicts former Italian Prime Minister Mr. Silvio Berlusconi. The text translates as "Why on earth are you doing it? Go on holiday and save money with Ryanair" (thanks to my friend Daniela for suggesting the proper idiomatic translation for the first sentence).
The joke refers to recent announcement by Mr. Berlusconi (age 75) to return to lead the center-right political party he founded.
While Ryanair is not new to such marketing jokes, the stunt resembles much those launched by British airline Virgin Atlantic in mid '80s.