Privacy and Cookies

The page where you can find all the mumbo-jumbo required by EU regulations, but in plain English.

Privacy Policy


a. “aStonish”:
aStonish Studio S.r.l. (including its representatives, employees, shareholders, officers, agents, distributors, subsidiaries and affiliates) is authorized by the Author to distribute and license the Software Visual SEO Studio to third parties;
b. “Author”:
the creator and copyright holder of the Software Visual SEO Studio;
c. “Software”:
the software Visual SEO Studio, collectively or individually, as provided in its two editions, “Community” and “Professional” (including its utilities, services and content, contained herein);
d. “Website”:
is referred to the website (including its utilities, services and content, contained herein);

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person.
You may be asked to provide your personal information anytime you are in contact with aStonish. aStonish may share this personal information and use it consistently with this Privacy Policy. aStonish may also combine it with other information to provide and improve its Website and the Software and advertising. You are not required to provide the personal information that aStonish has requested, but, if you chose not to do so, aStonish will not be able to respond to any queries you may have or to provide you with its products or services, nor you will be able to purchase a software licence.

Here are some examples of the types of personal information aStonish may collect and how it may use it:

What personal information aStonish collects

  • When you register for the Professional Edition – the “complete” edition of the Software accessible through a periodical fee - aStonish may collect a variety of information, including your name, mailing address, email address.
  • Contact information you provide directly or indirectly – like email address, organization name, organization domain name, social network profiles – when contacting aStonish may be collected to permit answering your queries and/or provide a better service.

How aStonish uses your personal information

  • The personal information aStonish collects allows it to keep you posted on aStonishs’ latest product announcements, Software and updates. If you don’t want to be on aStonishs’ mailing list, you can opt out anytime by unsubscribing from the mailing list.
  • aStonish also uses personal information to help create, develop, operate, deliver, and improve its products, services, content and advertising, and for loss prevention and anti-fraud purposes.
  • In case of crashes or issues reported by the user, or inquires or other contact made by the User where the user provided directly or indirectly a contact detail, aStonish will use such contact details to answer your queries and/or ask for further details. In case no alternate contact details, aStonish may use the contact details used to register to the Profession edition of the software. You may not opt out of receiving these communications.
  • From time to time, aStonish may use your personal information to send important notices, such as communications about purchases and changes to its terms, conditions, and policies. Because this information is important to your interaction with aStonish, you may not opt out of receiving these communications.
  • aStonish may also use personal information for internal purposes such as auditing, data analysis, and research to improve aStonish products, services, utilities, Software and customer communications.

Collection and Use of Non-Personal Information

aStonish also collects data in a form that does not, on its own, permit direct association with any specific individual. aStonish may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that aStonish collect and how aStonish may use it:

  • aStonish may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where the Software is used so that aStonish can better understand customer behavior and improve its products, services, and advertising.
  • aStonish may collect information regarding customer activities on its website and from its other products and services. This information is used to help aStonish provide more useful information to its customers. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.
  • On occasional software crashes, the software would send anonymous crash details to the website to enable aStonish know, reproduce and fix the problem. You may not opt out of sending these details.

If aStonish does combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Compliance to Directive 2009/136/EC of the European Parliament and of the Council of 25 November 2009 - "Cookie Law"

aStonishs’ Website/online services/email messages, and/or the Software and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help aStonish to better understand user behavior. aStonish treats information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers may be considered personal information by the local law of the user, aStonish also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, aStonish treats the combined information as personal information for the purposes of this Privacy Policy.
aStonish uses "cookies" in conjunction with the Website/Software to obtain information. A cookie is a small data file that is transferred to your device (e.g., your phone or your computer) for record-keeping purposes. For example, a cookie could allow the Website/Software to recognize your preferred language, while another could store your preferences and other information.
Your browser may allow you to set how it handles cookies, such as declining all cookies or prompting you to decide whether to accept each cookie. But please note that some parts of the Website/Software may not work as intended or may not work at all without cookies.

When navigating this web site, so-called "technical" cookies will be served, i.e.:

  • authentication cookies; session cookies not exceeding the visit duration; personalization cookies; etc.;
  • cookies (so-called "analytics") used to statistically analyze accesses/visits to the web site for the sole purpose of statistics, gathering data in aggregated form.
  • Other than "technical" cookies, since 2017 we also use - or plan to use - third party cookies or similar technologies (tracking pixels, web beacon, tracking URLs, etc...) which according to Italian and UE legislation impose business to expose to the user an acceptance banner.

Third party cookies

Third party cookies are server by external entities, aStonish has no mean to know the technologies used nor the exact third party cookies content.
aStonish uses - or plans to use - such service for improving the website experience, better understand their visitors and users, and track more precisely e-mail and marketing campaigns. All data accessible by aStonish collected through cookies and similar technologies are anonymized and aggregated, users' privacy is preserved.

Example of third party cookies employed now or in the future are:

  • cookies used by social share buttons (e.g. Facebook and Twitter)
  • extended analytics profiling, to advertize to the proper audience on services like AdWords and its remarketing service, Facebook marketing, Twitter marketing and the likes.
  • better understand users' behaviour on aStonish's web site to improve its efficiency and usability

Third parties that use cookies and other tracking technologies to deliver targeted advertisements on aStonish's Website and/or third party websites may offer you a way to prevent such targeted advertisements by opting-out at the websites of industry groups. Please note that even if you choose to opt-out of receiving targeted advertising, you may still receive advertising– it just will not be tailored to your interests.

Disabling Cookies

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting, for example, the Help portion of your browser's toolbar. If you choose to decline cookies, please note that you may not be able to sign in, customize, or use some of the interactive features of the Website/Software. Please refer to your browser documentation to know how to disable its cookies support.

Other technologies

aStonish’s Website and/or the Software may also use other technologies with similar functionality to cookies, such as web beacons and tracking URLs to obtain Log Data about users. aStonish may also use web beacons and tracking URLs in its messages to you to determine whether you have opened a certain message or accessed a certain link.

Changes to this Cookie Policy

aStonish can change this Cookie Policy at any time. If aStonish makes material changes to the Cookie Policy, aStonish will let you know either by posting the changed Cookie Policy on the website or by sending you an email.
It's important that you review the changed Cookie Policy. If you do not wish to agree to the changed Cookie Policy, then aStonish may choose not to continue to provide the Website/Software to you, and your only option is to stop accessing the website and deactivate your aStonish account (if you have one).

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