SEO Blog: Search Arena
Talking about Visual SEO Studio, SEO Software, Conversion Rate, SEM, Analytics, AdWords and more. Find passion behind a product!
The Klingon SEO’s Code of Honour
All Klingons who do SEO for the glory of the empire follow this "Code of Honour" and are so called "SEO warriors". It is the only form of SEO Guideline accepted by this race. ... (continue reading...)
Visual SEO 2.5: graphical navigation
Codenamed "Jewelweed", this version of the SEO tool introduces graphical data navigation, better evidence of out-of-size pages, and increased stability. ... (continue reading...)
Visual SEO 2.4: audit redirect chains
With this version the Link Inspector tool becomes even more powerful, making auditing redirect chains and redirect loops simpler than ever. ... (continue reading...)
Visual SEO 2.3: analytics tests enriched
This version new version of Visual SEO Studio updates the "GA Suggestions" to recognize all historical Google Analytics setup scripts up to the latest versions. ... (continue reading...)
Visual SEO 2.2 optimizes images
This version of the SEO tool comes with a complete state of the art image compression function to permit optimize your images and get a fast loading web site. ... (continue reading...)
Visual SEO Studio 2.1: online Help
Thanks to the new context-sensitive integrated help and a thorough revision of all UI elements, this release is a major milestone in terms of Usability and User Experience. ... (continue reading...)
Visual SEO Studio 2.0 is "Hallomaak"
A new major release of our beloved SEO Tool - code-named "Hallomaak" - sees the Mac version of Visual SEO Studio hitting the shelves. Important updates as well! ... (continue reading...)
Are share button really worth it?
Thoughts on share buttons on blog posts and other webpages based on personal experience. ... (continue reading...)
Visual SEO 126.96.36.199 is "Space Eagle"
A new version of Visual SEO Studio code-named after a famous TV series, 1.9.9.(9) adds the ability to export images into XML Sitemaps and several nice improvements. ... (continue reading...)
SEO mistakes? How to interpret them
You got a list of so-called SEO mistakes and all seems wrong, but is it really true? A guide to understand SEO reports and recommendations with a grain of salt. ... (continue reading...)
25 Years of robots.txt ... we told you so!
Big news in the Technical SEO world: the Robots Exclusion Protocol is going to become an official standard! ... (continue reading...)
Visual SEO 1.9.8: Images Inspection
Code named "Teniers", this release brings you a brand new and unique feature: we are proud to present 'Images Inspector' ... (continue reading...)
A new Google Manual Penalty spotted
A new type of Google Search Console manual penalty notification makes more than a eyebrow rise as it seems in open contrast with past Google declarations. ... (continue reading...)
Visual SEO 1.9.6: Mac version is here!
Code named "Godot", the first public beta of Visual SEO Studio for Mac is available for download. Discover what's behind the release! Windows version got improved too! ... (continue reading...)
Crawl website for titles and descriptions
The new Google Search Console is dropping precious tools like "HTML improvements" and "Blocked resources". Don't worry: Visual SEO Studio has got you covered! ... (continue reading...)
Subdomains and SEO
Myths and beliefs are widespread on how Google treats them. Part of the main site, or an entity on its own? Let's make things clearer. ... (continue reading...)
Visual SEO 1.9.2 adds Bing traffic data
Code named "Tiamessuie", this version further increases the level of integration with APIs from third parties, this time adding search traffic metrics from Bing/Yahoo. ... (continue reading...)
Visual SEO 1.9 adds Moz metrics
Code named "Grigua Binella", this version of the site audit tool integrates the Mozscape APIs to add Domain Authority, Page Authority and other metrics to its reports. ... (continue reading...)
Visual SEO Studio 1.8.2 is here
Code named "Jordan", this release highly enriches the number of reports in "URL Suggestions" with a precious set dedicated to URL canonicalization issues. ... (continue reading...)
Visual SEO Studio 1.8 got fast
Code named "Partridges", this version of the SEO tool got a brand new spider engine. Now 2-3 times faster, the crawler still remains adaptive avoiding to overload the server. ... (continue reading...)
Visual SEO 1.7: Links Inspector
Links Inspector is the new macro-function of Visual SEO Studio for auditing backlink profiles and internal links: a complete tool to find, classify and assess links value. ... (continue reading...)
Visual SEO 1.6.2 audits site migrations
Code named "SEO Swallow", this release of the SEO site analyzer "Visual SEO Studio" eases auditing site migrations like a HTTP to HTTPS upgrade. ... (continue reading...)
Visual SEO 1.6.1 - API multi-account
Our Search Console API integration has been well received among the SEO community. We received feedbacks and requests. This release is what followed. ... (continue reading...)
Visual SEO 1.6 adds Search Analytics
Add Clicks, Impressions, CTR and average Position columns from the Search Console seamlessly via API to your crawled pages datasets. All within Visual SEO Studio! ... (continue reading...)
Visual SEO 1.5.1 for International SEO
The new version of the SEO site analyzer futher increases support for International SEO audits. Language detection and hreflang HTTP headers parsing, and more! ... (continue reading...)
Visual SEO 1.5 has "hreflang Analysis"
The most complete and powerful "hreflang analysis" tool, Visual SEO Studio 1.5 lets you inspect hreflang issues on all site pages. International SEO pros badly needed it! ... (continue reading...)
Visual SEO Studio 1.4 is 'The Miner'
A feature release, 1.4 adds "Data Extraction", a new important building block for content auditing. Data mine your crawled pages, extract your data and export them! ... (continue reading...)
Visual SEO Studio 1.3 adds Readability
Readability Analysis is a new feature for Content Auditing. No other SEO tool supports it to such extent. Easy, immediate and powerful, it's like word-count on steroids! ... (continue reading...)
Readability and Search Engines
Whether the ease of reading have any impact on search engines and to what extent is a long time debated question; here we detail unbiased facts and express our opinion. ... (continue reading...)
BrightonSEO Sept 2016 speeches list
Need to plan what to see at Brighton SEO conference? All sessions listed in an easy to consult spreadsheet, with all the speakers contacts and their speeches descriptions. ... (continue reading...)
Web Marketing Festival 2016 in review
The Visual SEO Team reports of their experience at the biggest marketing even in Italy: Web Marketing Festival, Rimini, 8-9 July 2016 ... (continue reading...)
About Visual SEO Studio 1.2.1
This version of the SEO tool, code-named “Peirasmos”, along with the free Community Edition introduces a 30-day free Trial of the Professional Edition. And new features too! ... (continue reading...)
Visual SEO Studio 1.2.0 parle Français!
Code named “Eiffel”, the new version of the SEO analysis tool targets French-speaking SEO Professionals. Yes, now you have a “Logiciel de Référencement en Français”. ... (continue reading...)
The Professional Edition is out
After releasing version 1.0 nearly three months ago, it's now time for the Professional Edition of Visual SEO Studio getting out of the Beta stage. ... (continue reading...)
Visual SEO Studio 1.0 is here!
After 3 ½ years of public Beta, thousands of professional users worldwide, higher feature coverage and stability, it's time for the website SEO analyzer to raise the bar ... (continue reading...)
About Visual SEO Studio 0.9.6 'winter'
Introducing the new release of the SEO spider tool: usability improvements to make your daily SEO auditing work flow smoother. ... (continue reading...)
Visual SEO Studio 0.9.5 'Harvester'
URL or soul, URL or soul, Give me URLs good to crawl. Off-site analysis made easy: with Visual SEO Studio 'Harvester' performing a backlink audit is now straightforward. ... (continue reading...)
Visual SEO Studio 0.9.3 'IcePatrol'
ASP.NET ViewState can be the hidden part of an iceberg, seriously impairing your site SEO and speed performances. Now you have a SEO tool to audit it site-wide! ... (continue reading...)
Visual SEO Studio 0.9.2 'Clouseau'
HTML validation, HTML elements in DOM, blocking robots.txt directives... the new version of the site analysis tool, code-named 'Clouseau', lets you inspect them all! ... (continue reading...)
Visual SEO Studio 0.9.1 'Zêna' is out!
Crawling across the HTTP/HTTPS site versions, finding elements in source code with a click, and other user experience enhancements; meet the new version of the SEO tool! ... (continue reading...)
Visual SEO Studio 0.9.0 'Sasquatch'!
A new engine, 64 bits support, data migration, and a promising future. What's up with the latest three releases of the SEO tool. ... (continue reading...)
Case Study: How We Increased our Conversion Rate by +4653%
How neuromarketing techniques applied to Conversion Rate Optimization helped us from utter product failure to an overnight success. With a bad product! ... (continue reading...)
Visual SEO Studio 0.8.24/26, what's up
With a release every two weeks, the SEO tool is improving day by day toward the goal of being the best SEO Audit tool on the market for your desktop. ... (continue reading...)
Visual SEO Studio 0.8.22 'iOnic' is here
Increased attention to case-sensitivity SEO issues, full support to X-Robots-Tag header and bot-specific directives... discover what's new! ... (continue reading...)
Visual SEO Studio 0.8.20 'Piri Reis'
Code named 'Piri Reis', the new version of the SEO Tool can crawl and validate XML Sitemaps. ... (continue reading...)
The robots.txt File, Twenty Years Later
After two decades, the Robots Exclusion Protocol still lacks a formal standardization. Predictions, proposals, and little known facts about robotx.txt ... (continue reading...)
Visual SEO Studio 0.8.18 has arrived
A new version of the SEO Tool has been published. New crawl options, screenshots taker revamped, and more to discover. ... (continue reading...)
Stop calling it "Over-Optimization"
Where the author debates over the semantic of one of his SEO pet peeves: how can something be called "optimization" if does all but optimize? ... (continue reading...)
Latest: Google to drop Organic Search!
Breaking News: the Mountain View search giant has announced the intention to drop organic results from its SERP within a month. All details here! ... (continue reading...)
When a competitor Steals Your Ideas
Screaming Frog shamelessly copied Visual SEO Studio's innovating features. Here is the whole story. Readers are warned: it stinks. ... (continue reading...)
Visual SEO Studio 0.8.14 'Teukros'
Code-named "Teukros", the new version of the SEO Site Auditing Tool can Crawl Ajax-based sites (unique!), and... "mówi po polsku"! It speaks Polish! ... (continue reading...)
Visual SEO Studio 0.8.13 'Baba Yaga'
Code-named "Баба Яга" ("Baba Yaga"), the new version of the SEO Site Auditing software is out, and... "говорит по-русски"! It speaks Russian! ... (continue reading...)
Visual SEO Studio 0.8.12 'Bot Swarm'
A new feature to ease common SEO agency tasks, a more performant crawl engine, improved usability. This is the new version of the SEO Audit Tool. ... (continue reading...)
Sitemap Generators, all about them
An overview of what to check when choosing a sitemap generator, and Visual SEO Studio's XML Sitemap Generator features and design choices. ... (continue reading...)
Visual SEO Studio 0.8.10 kills pains!
The new version of the SEO Audit software - code-named "Painkiller" - is out! Addresses the major pain points and... "Visual SEO Studio habla Español"! ... (continue reading...)
Happy birthday Visual SEO Studio!
One year ago I published to first public beta of the SEO audit tool. The product is enjoying increasing popularity, and has a pretty large user base. ... (continue reading...)
Visual SEO Studio 0.8.9 has German UI
Code-named "Pausenbrot", the new release of the SEO Audit Tool targets German-speaking Pros. Dear Users, "Visual SEO Studio spricht Deutsch!" ... (continue reading...)
Visual SEO Studio 0.8.8 multi language
Not having a productivity tool in your own language is a barrier for many professionals. Today I'm glad to say: "Visual SEO Studio parla Italiano!" ... (continue reading...)
In memory of Ilya Segalovich
Not many people in Western Countries recognized his name, yet he was an astounding person. Search, Russia, the World lost a Great Man. ... (continue reading...)
Unicode URLs & Tools, State of the Art
URLs are for humans too, but what's the State of The Art in Search Tools support for Unicode paths and International Domain Names? ... (continue reading...)
Talking about Visual SEO Studio 0.8.7
Troubleshoot Analytics accounts with no effort; inspect your crawl data with a powerful query engine you can customize with a few clicks... this is 0.8.7! ... (continue reading...)
A Link Bait Idea I Give To You For Free
Here for you, a Link Bait idea to earn a natural, diversified link profile. Penguin-proof and fun. You bring the niche and your creativity. ... (continue reading...)
Talking about Visual SEO Studio 0.8.6
Another important milestone towards full support of International SEO. Usability and performance improvements bring an extra value. Here is 0.8.6 ... (continue reading...)
Talking about Visual SEO Studio 0.8.5
The new 0.8.5 is a huge step toward an international audience of non western countries. Usability and stability improved. Let's review the changes. ... (continue reading...)
Google internals leaked. Exclusive!
A Google undocumented internal revealed. An until now unknown meta tag, probably used for internal testing, can be exploited to game SERP ranking ... (continue reading...)
Talking about Visual SEO Studio 0.8.4
Let's discover the new 0.8.4 version of Visual SEO Studio, what's behind the scenes, and review it together with a critical eye ... (continue reading...)
On Authorship and Company Blogs
Google Authorship is hot topic, many experiment with it and the supposed boost it can give to CTR. Yet it might not be best for your company strategy ... (continue reading...)
Four months of Visual SEO Studio
The SEO Audit Software is gaining traction even if in Beta stage, let's recap these first four months with Visual SEO Studio ... (continue reading...)
My 30 days with DuckDuckGo
The search engine DuckDuckGo gained a lot of press coverage, and everybody seem to like it, but did they ever use it? I did ... (continue reading...)
SEO Quiz: Find the Call to Action
There are times you find a web page and really have no clue what you are supposed to do with it... sometimes this happens on purpose. ... (continue reading...)
How SEOs are like Financial Advisors
SEO consultants operate within a system they do not control, yet have to strive conquering customers' trust. Sounds familiar? Read on! ... (continue reading...)
How a link drove That important Visitor
I couldn't know for sure when I dropped the link, yet the crafted title worked and the Visitor I cared for landed on my page. Here is the story... ... (continue reading...)
On-site SEO issues of Inbound.org
Does a bookmarking web site need on-site SEO? If you think so, than read what they are doing wrong, why, and how to correct it. ... (continue reading...)
The Silliest Error Message on the Web
When the basics of UI Design, Robust Programming, Web Usability and Conversion Rate Optimization are disregarded with a single sentence. ... (continue reading...)
IE9, script debugger, and undefined $s
IE9 seems to have some issues with asynch scripts and script debugger. Normally annoying, can produce funny messages given the right context. ... (continue reading...)
Yandex.Browser, from Russia with love
A new browser appeared today, released by Russian search engine giant Yandex. Was a new browser needed? May be it could serve well Yandex. ... (continue reading...)
Visual SEO Studio Free Beta available!
The first Beta version of Visual SEO Studio is now available for download. Check it out for Free! ... (continue reading...)
Come September: Beta release date
A few words about the release date of the upcoming Beta version of Visual SEO Studio, the free desktop SEO tool ... (continue reading...)
Beware of IE6, if you trade with China
A story of pirates, ventures, web technology, and new buccaneers in China ... (continue reading...)
Keyword Position on GWT & the SERP
Make keyword ranking position reported by Google Webmasters Tool match what you, and your customers, see on your local search engine result page. ... (continue reading...)
What TinEye should do to survive
After Google Images invaded its niche, reverse image search engine TinEye could fight back solving a common problem the other search engine did not address. A free unsolicited business advice. ... (continue reading...)
Funny Ryanair Ad depicts Berlusconi
A marketing joke by the Irish airline invites Silvio Berlusconi to go on holiday with Ryanair instead of returning to active politics ... (continue reading...)
Decline and Fall of the Google Empire
At the beginning of the Third Millennium the Google Empire dominated the world of text, video, map and image searches, and prospered with the monopoly of search advertising ... (continue reading...)
Why the IE7 tax is just a Link Bait
...and you shouldn't ignore IE7 if you don't want to hurt your business. ... (continue reading...)
How to track Keyword Ranking with GA
Learn how to track keyword ranking with Google Analytics, and no hacks: Use data officially provided by Google! ... (continue reading...)
A new guy is coming to SEO Town
A new free SEO software is coming soon: Visual SEO Studio. Along with the SEO software, a new SEO blog is born. Enjoy them. ... (continue reading...)
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